From spray tans in Dallas to formulas made for everyone.

It started with Toni. With a family history of skin cancer, the sun was never really an option. Spray tanning became her way of staying confident and keeping her skin safe. After moving to Dallas and meeting Patt, the two launched Tans By Toni, bringing professional spray tans across the DFW area.

Spending years in Texas and seeing firsthand how much sun damage accumulates over time, they knew there had to be a better way to glow safely. So they started developing their own self-tanning formulas, designed to work for every skin tone, every body, every person. No exceptions.

The clothing came naturally. They wanted pieces that felt as good as the tan looked. Fabrics that moved, held their shape, and complemented the glow. A way to bring their creative vision to life and give women something they actually wanted to wear.